Interactive Demo
Interactive Demo
This case study explores a Jira Software Product Tour experiment aimed at increasing user signups through an interactive board and issue demo. By combining product demo with marketing, the project provided a hands-on experience to showcase Jira’s value and boost user confidence in its features.
Jira Software
platform
What I did
Product Design
My role
design lead
Live Project
Visit Site
Reduced Bounce Rate
Reduced
Bounce Rate
Response Rate
Response
Rate
Sales Pipeline
Sales
Pipeline
Impact
Impact
Goal: A 5% uplift in signup rates within 7 days.
Outcome: After 14 days, metrics remained flat. Though we fell short of the target, the project delivered key insights for future experiments.
Goal: A 5% uplift in signup rates within 7 days.
Outcome: After 14 days, metrics remained flat. Though we fell short of the target, the project delivered key insights for future experiments.
Impact
Goal: A 5% uplift in signup rates within 7 days.
Outcome: After 14 days, metrics remained flat. Though we fell short of the target, the project delivered key insights for future experiments.
Context
Context
Building on a previous win—where an interactive timeline demo boosted signups by 10%—the team hypothesized that highlighting Jira’s board and issue features could drive similar gains.
Goal: Increase signup rates by 5% by integrating an interactive demo into the Jira Software Product Tour, offering new users a clear demonstration of Jira’s core value and fostering their confidence in its capabilities.
Building on a previous win—where an interactive timeline demo boosted signups by 10%—the team hypothesized that highlighting Jira’s board and issue features could drive similar gains.
Goal: Increase signup rates by 5% by integrating an interactive demo into the Jira Software Product Tour, offering new users a clear demonstration of Jira’s core value and fostering their confidence in its capabilities.
Context
Building on a previous win—where an interactive timeline demo boosted signups by 10%—the team hypothesized that highlighting Jira’s board and issue features could drive similar gains.
Goal: Increase signup rates by 5% by integrating an interactive demo into the Jira Software Product Tour, offering new users a clear demonstration of Jira’s core value and fostering their confidence in its capabilities.
What we learned
What we learned
The post-experiment analysis uncovered audience mismatches and visibility gaps, prompting critical questions for future iterations—namely, how to narrow the target audience and ensure better exposure.
What is Platform?
Who uses platform?
What do I do next?
What is Platform?
Who uses platform?
What do I do next?
The post-experiment analysis uncovered audience mismatches and visibility gaps, prompting critical questions for future iterations—namely, how to narrow the target audience and ensure better exposure.
What is Platform?
Who uses platform?
What do I do next?
What we learned
The post-experiment analysis uncovered audience mismatches and visibility gaps, prompting critical questions for future iterations—namely, how to narrow the target audience and ensure better exposure.
What is Platform?
Who uses platform?
What do I do next?
Process
Process
This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Key Findings:
Users needed more clarity about the platform’s purpose and value.
Industry-specific content and social proof were missing.
Navigation was unintuitive, and critical CTAs were buried or unclear.
Key Findings:
Users needed more clarity about the platform’s purpose and value
Industry-specific content and social proof were missing.
Navigation was unintuitive, and critical CTAs were buried or unclear.
This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Key Findings:
Users needed more clarity about the platform’s purpose and value.
Industry-specific content and social proof were missing.
Navigation was unintuitive, and critical CTAs were buried or unclear.
Process
This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Steve Smith
Enterprise Admin
As an administrator, my goal is to ensure we have the right tools, provide support, troubleshoot issues, and maintain system performance.
Sara Stone
Enterprise Champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
Dan Meyers
Enterprise Leader
As a leader, I establish a clear vision, develop strategic plans, and effectively mobilize resources to accomplish our goals.
Key Findings:
Users needed more clarity about the platform’s purpose and value.
Industry-specific content and social proof were missing.
Navigation was unintuitive, and critical CTAs were buried or unclear.
Key Findings:
Users needed more clarity about the platform’s purpose and value.
Industry-specific content and social proof were missing.
Navigation was unintuitive, and critical CTAs were buried or unclear.
Final Design
The final interactive demo allowed users to explore Jira Software’s board and issue features in a hands-on, guided format, seamlessly merging product functionality with marketing for an authentic experience.
Challenges:
Despite strong engagement, the demo did not reach the 5% signup goal.
Key obstacles included targeting a broad audience and the demo’s low-visibility placement.
Final Design
The final interactive demo allowed users to explore Jira Software’s board and issue features in a hands-on, guided format, seamlessly merging product functionality with marketing for an authentic experience.
Challenges:
Despite strong engagement, the demo did not reach the 5% signup goal.
Key obstacles included targeting a broad audience and the demo’s low-visibility placement.
Final Design
The final interactive demo allowed users to explore Jira Software’s board and issue features in a hands-on, guided format, seamlessly merging product functionality with marketing for an authentic experience.
Challenges:
Despite strong engagement, the demo did not reach the 5% signup goal.
Key obstacles included targeting a broad audience and the demo’s low-visibility placement.
Define clear actions
Simplified user navigation with well-placed CTAs, featuring “Contact Sales” at both the top and bottom for maximum visibility.
Show platform value
Incorporated interactive visuals within pillar-based containers, creating a clear and engaging space for video content.
Modular, Scalable Design
Designed scalable interactive elements, allowing future updates without an entire page overhaul.
Show platform value
Refreshed the original diagram by adding interactive elements, new creative details, and descriptive copy.
Show platform value
Enhanced SEO by adding descriptive copy to each element, improving user comprehension.
Show platform value
Broke down each element to unlock strategic cross-linking possibilities.
Define clear actions
Simplified user navigation with well-placed CTAs, featuring “Contact Sales” at both the top and bottom for maximum visibility.
Show platform value
Incorporated interactive visuals within pillar-based containers, creating a clear and engaging space for video content.
Modular, Scalable Design
Designed scalable interactive elements, allowing future updates without an entire page overhaul.
Show platform value
Refreshed the original diagram by adding interactive elements, new creative details, and descriptive copy.
Show platform value
Enhanced SEO by adding descriptive copy to each element, improving user comprehension.
Show platform value
Broke down each element to unlock strategic cross-linking possibilities.
Define clear actions
Simplified user navigation with well-placed CTAs, featuring “Contact Sales” at both the top and bottom for maximum visibility.
Show platform value
Incorporated interactive visuals within pillar-based containers, creating a clear and engaging space for video content.
Modular, Scalable Design
Designed scalable interactive elements, allowing future updates without an entire page overhaul.
Show platform value
Refreshed the original diagram by adding interactive elements, new creative details, and descriptive copy.
Show platform value
Enhanced SEO by adding descriptive copy to each element, improving user comprehension.
Show platform value
Broke down each element to unlock strategic cross-linking possibilities.
Define clear actions
Simplified user navigation with well-placed CTAs, featuring “Contact Sales” at both the top and bottom for maximum visibility.
Show platform value
Incorporated interactive visuals within pillar-based containers, creating a clear and engaging space for video content.
Modular, Scalable Design
Designed scalable interactive elements, allowing future updates without an entire page overhaul.
Show platform value
Refreshed the original diagram by adding interactive elements, new creative details, and descriptive copy.
Show platform value
Enhanced SEO by adding descriptive copy to each element, improving user comprehension.
Show platform value
Broke down each element to unlock strategic cross-linking possibilities.
Define clear actions
Simplified user navigation with well-placed CTAs, featuring “Contact Sales” at both the top and bottom for maximum visibility.
Show platform value
Incorporated interactive visuals within pillar-based containers, creating a clear and engaging space for video content.
Modular, Scalable Design
Designed scalable interactive elements, allowing future updates without an entire page overhaul.
Show platform value
Refreshed the original diagram by adding interactive elements, new creative details, and descriptive copy.
Show platform value
Enhanced SEO by adding descriptive copy to each element, improving user comprehension.
Show platform value
Broke down each element to unlock strategic cross-linking possibilities.
Define clear actions
Simplified user navigation with well-placed CTAs, featuring “Contact Sales” at both the top and bottom for maximum visibility.
Show platform value
Incorporated interactive visuals within pillar-based containers, creating a clear and engaging space for video content.
Modular, Scalable Design
Designed scalable interactive elements, allowing future updates without an entire page overhaul.
Show platform value
Refreshed the original diagram by adding interactive elements, new creative details, and descriptive copy.
Show platform value
Enhanced SEO by adding descriptive copy to each element, improving user comprehension.
Show platform value
Broke down each element to unlock strategic cross-linking possibilities.
Define clear actions
Simplified user navigation with well-placed CTAs, featuring “Contact Sales” at both the top and bottom for maximum visibility.
Show platform value
Incorporated interactive visuals within pillar-based containers, creating a clear and engaging space for video content.
Modular, Scalable Design
Designed scalable interactive elements, allowing future updates without an entire page overhaul.
Show platform value
Refreshed the original diagram by adding interactive elements, new creative details, and descriptive copy.
Show platform value
Enhanced SEO by adding descriptive copy to each element, improving user comprehension.
Show platform value
Broke down each element to unlock strategic cross-linking possibilities.
Define clear actions
Simplified user navigation with well-placed CTAs, featuring “Contact Sales” at both the top and bottom for maximum visibility.
Show platform value
Incorporated interactive visuals within pillar-based containers, creating a clear and engaging space for video content.
Modular, Scalable Design
Designed scalable interactive elements, allowing future updates without an entire page overhaul.
Show platform value
Refreshed the original diagram by adding interactive elements, new creative details, and descriptive copy.
Show platform value
Enhanced SEO by adding descriptive copy to each element, improving user comprehension.
Show platform value
Broke down each element to unlock strategic cross-linking possibilities.
Final Design
The final interactive demo allowed users to explore Jira Software’s board and issue features in a hands-on, guided format, seamlessly merging product functionality with marketing for an authentic experience.
Challenges:
Despite strong engagement, the demo did not reach the 5% signup goal.
Key obstacles included targeting a broad audience and the demo’s low-visibility placement.
More Works More Works
More Works More Works
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