Interactive Demo

Interactive Demo

This case study explores a Jira Software Product Tour experiment aimed at increasing user signups through an interactive board and issue demo. By combining product demo with marketing, the project provided a hands-on experience to showcase Jira’s value and boost user confidence in its features.

Jira Software

platform

What I did

Product Design

My role

design lead

Timeline

13 Weeks

Impact

Outcome: After 14 days, rates remained flat—but the experiment surfaced critical insights to guide our next optimizations.

Context

A previous interactive timeline demo drove a 10 % signup lift by giving users hands-on confidence in our value. We hypothesized that an interactive board-and-issue walkthrough would similarly reduce uncertainty and boost conversions.

Initial Hypothesis:
Drive a 5 % increase in signups by embedding a modular, in-tour demo of Jira’s core board and issue workflow—empowering new users to grasp its value and act with confidence.o4-mini-high


What we learned

Analysis revealed our demo underperformed due to audience misalignment and low visibility—next, we’ll refine our targeting and boost demo placement to maximize reach and impact.

What is Platform?

Who uses platform?

What do I do next?

What is Platform?

Who uses platform?

What do I do next?

0%

Reduced Bounce Rate

0%

Response Rate

$0K

Sales Pipeline

Context

A previous interactive timeline demo drove a 10 % signup lift by giving users hands-on confidence in our value. We hypothesized that an interactive board-and-issue walkthrough would similarly reduce uncertainty and boost conversions.

Initial Hypothesis:
Drive a 5 % increase in signups by embedding a modular, in-tour demo of Jira’s core board and issue workflow—empowering new users to grasp its value and act with confidence.o4-mini-high


A previous interactive timeline demo drove a 10 % signup lift by giving users hands-on confidence in our value. We hypothesized that an interactive board-and-issue walkthrough would similarly reduce uncertainty and boost conversions.

Initial Hypothesis:
Drive a 5 % increase in signups by embedding a modular, in-tour demo of Jira’s core board and issue workflow—empowering new users to grasp its value and act with confidence.o4-mini-high


What we learned

Analysis revealed our demo underperformed due to audience misalignment and low visibility—next, we’ll refine our targeting and boost demo placement to maximize reach and impact.

What we learned

Analysis revealed our demo underperformed due to audience misalignment and low visibility—next, we’ll refine our targeting and boost demo placement to maximize reach and impact.

Design Process

Process

Process

This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.

Process

This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.

This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.

I used a user-centered, data-driven design process to better understand the needs of users.

Quantitative Analysis:

  • Heatmaps, scroll depth, click rates, and bounce rates were analyzed to identify user behavior patterns.

Assumption Mapping Workshop:

  • Collaborated with PM & stakeholders to align on goals and prioritize research questions.

User Interviews and Usability Testing:

  • Conducted interviews with 13 participants across three personas: Enterprise Admins, Champions, and Leaders.

  • Tested the existing webpage for navigation, content clarity, and actionability.

Key Findings:

  • Users needed more clarity about the platform’s purpose and value.

  • Industry-specific content and social proof were missing.

  • Navigation was unintuitive, and critical CTAs were buried or unclear.

Final Design

The final interactive demo allowed users to explore Jira Software’s board and issue features in a hands-on, guided format, seamlessly merging product functionality with marketing for an authentic experience.

Challenges:

  • Despite strong engagement, the demo did not reach the 5% signup goal.

  • Key obstacles included targeting a broad audience and the demo’s low-visibility placement.


Final Design

Final Design

Impact

Redesign Results

Outcome: After 14 days, rates remained flat—but the experiment surfaced critical insights to guide our next optimizations.

Impact

Redesign Results

Outcome: After 14 days, rates remained flat—but the experiment surfaced critical insights to guide our next optimizations.

Final Design

The final interactive demo allowed users to explore Jira Software’s board and issue features in a hands-on, guided format, seamlessly merging product functionality with marketing for an authentic experience.

Challenges:

  • Despite strong engagement, the demo did not reach the 5% signup goal.

  • Key obstacles included targeting a broad audience and the demo’s low-visibility placement.


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