Interactive Demo
Interactive Demo
This case study explores a Jira Software Product Tour experiment aimed at increasing user signups through an interactive board and issue demo. By combining product demo with marketing, the project provided a hands-on experience to showcase Jira’s value and boost user confidence in its features.
Impact
Impact
Outcome: After 14 days, rates remained flat—but the experiment surfaced critical insights to guide our next optimizations.
Outcome: After 14 days, rates remained flat—but the experiment surfaced critical insights to guide our next optimizations.
Impact
Outcome: After 14 days, rates remained flat—but the experiment surfaced critical insights to guide our next optimizations.
Context
Context
A previous interactive timeline demo drove a 10 % signup lift by giving users hands-on confidence in our value. We hypothesized that an interactive board-and-issue walkthrough would similarly reduce uncertainty and boost conversions.
Initial Hypothesis:
Drive a 5 % increase in signups by embedding a modular, in-tour demo of Jira’s core board and issue workflow—empowering new users to grasp its value and act with confidence.o4-mini-high
A previous interactive timeline demo drove a 10 % signup lift by giving users hands-on confidence in our value. We hypothesized that an interactive board-and-issue walkthrough would similarly reduce uncertainty and boost conversions.
Initial Hypothesis:
Drive a 5 % increase in signups by embedding a modular, in-tour demo of Jira’s core board and issue workflow—empowering new users to grasp its value and act with confidence.o4-mini-high
Context
A previous interactive timeline demo drove a 10 % signup lift by giving users hands-on confidence in our value. We hypothesized that an interactive board-and-issue walkthrough would similarly reduce uncertainty and boost conversions.
Initial Hypothesis:
Drive a 5 % increase in signups by embedding a modular, in-tour demo of Jira’s core board and issue workflow—empowering new users to grasp its value and act with confidence.o4-mini-high
What we learned
What we learned
Analysis revealed our demo underperformed due to audience misalignment and low visibility—next, we’ll refine our targeting and boost demo placement to maximize reach and impact.
Analysis revealed our demo underperformed due to audience misalignment and low visibility—next, we’ll refine our targeting and boost demo placement to maximize reach and impact.
What we learned
Analysis revealed our demo underperformed due to audience misalignment and low visibility—next, we’ll refine our targeting and boost demo placement to maximize reach and impact.
Process
Process
This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.
This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.
Process
This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.
More Works More Works
More Works More Works
Jira Software
Signup Experiment
2024
2024
Jira Software
Signup Experiment
2024
2024
Jira Software
Signup Experiment
2024
2024
Jira Software
Signup Experiment
2024
2024
Atlassian Platform
Webpage Redesign
2023
2023
Atlassian Platform
Webpage Redesign
2023
2023
Atlassian Platform
Webpage Redesign
2023
2023
Atlassian Platform
Webpage Redesign
2023
2023
©2024 MANDRO DESIGN
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©2024 MANDRO DESIGN
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