Interactive Demo
Interactive Demo
This case study explores a Jira Software Product Tour experiment aimed at increasing user signups through an interactive board and issue demo. By combining product demo with marketing, the project provided a hands-on experience to showcase Jira’s value and boost user confidence in its features.
Client
Jira Software
Year
Product Design
Category
design lead
Live Project
Visit Site
Impact
Impact
Goal: A 5% uplift in signup rates within 7 days.
Outcome: After 14 days, metrics remained flat. Though we fell short of the target, the project delivered key insights for future experiments.
Goal: A 5% uplift in signup rates within 7 days.
Outcome: After 14 days, metrics remained flat. Though we fell short of the target, the project delivered key insights for future experiments.
Impact
Goal: A 5% uplift in signup rates within 7 days.
Outcome: After 14 days, metrics remained flat. Though we fell short of the target, the project delivered key insights for future experiments.
Context
Context
Building on a previous win—where an interactive timeline demo boosted signups by 10%—the team hypothesized that highlighting Jira’s board and issue features could drive similar gains.
Goal: Increase signup rates by 5% by integrating an interactive demo into the Jira Software Product Tour, offering new users a clear demonstration of Jira’s core value and fostering their confidence in its capabilities.
Building on a previous win—where an interactive timeline demo boosted signups by 10%—the team hypothesized that highlighting Jira’s board and issue features could drive similar gains.
Goal: Increase signup rates by 5% by integrating an interactive demo into the Jira Software Product Tour, offering new users a clear demonstration of Jira’s core value and fostering their confidence in its capabilities.
Context
Building on a previous win—where an interactive timeline demo boosted signups by 10%—the team hypothesized that highlighting Jira’s board and issue features could drive similar gains.
Goal: Increase signup rates by 5% by integrating an interactive demo into the Jira Software Product Tour, offering new users a clear demonstration of Jira’s core value and fostering their confidence in its capabilities.
What we learned
What we learned
The post-experiment analysis uncovered audience mismatches and visibility gaps, prompting critical questions for future iterations—namely, how to narrow the target audience and ensure better exposure.
The post-experiment analysis uncovered audience mismatches and visibility gaps, prompting critical questions for future iterations—namely, how to narrow the target audience and ensure better exposure.
What we learned
The post-experiment analysis uncovered audience mismatches and visibility gaps, prompting critical questions for future iterations—namely, how to narrow the target audience and ensure better exposure.
Process
Process
This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.
This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.
Process
This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.
More Works More Works
More Works More Works
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©2024 MANDRO DESIGN
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