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18:00:38

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Interactive Demo

This case study explores a Jira Software Product Tour experiment aimed at increasing user signups through an interactive board and issue demo. By combining product demo with marketing, the project provided a hands-on experience to showcase Jira’s value and boost user confidence in its features.

Client

Jira Software

Year

Product Design

Impact

Outcome: After 14 days, rates remained flat—but the experiment surfaced critical insights to guide our next optimizations.

Impact

Outcome: After 14 days, rates remained flat—but the experiment surfaced critical insights to guide our next optimizations.

Context & Constraints

Scroll-depth + click tracking to verify low visibility.

Rapid protos for above-the-fold placement and “guided steps” microcopy.
Defined success events (start, complete, CTA click) to connect to signups.

Scroll-depth + click tracking to verify low visibility.

Rapid protos for above-the-fold placement and “guided steps” microcopy.
Defined success events (start, complete, CTA click) to connect to signups.

Context & Constraints

Scroll-depth + click tracking to verify low visibility.

Rapid protos for above-the-fold placement and “guided steps” microcopy.
Defined success events (start, complete, CTA click) to connect to signups.

What we learned

Analysis revealed our demo underperformed due to audience misalignment and low visibility—next, we’ll refine our targeting and boost demo placement to maximize reach and impact.

What we learned

Analysis revealed our demo underperformed due to audience misalignment and low visibility—next, we’ll refine our targeting and boost demo placement to maximize reach and impact.

Process

This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.