When a Demo Fails (And Why That’s Valuable)
When a Demo Fails (And Why That’s Valuable)
We tested an interactive Jira Software demo to improve signups. While it didn’t increase conversions, it revealed valuable insights that shaped future onboarding experiments.
Impact
Impact
Outcome: After 14 days, rates remained flat—but the experiment surfaced critical insights to guide our next optimizations.
Outcome: After 14 days, rates remained flat—but the experiment surfaced critical insights to guide our next optimizations.
Impact
Outcome: After 14 days, rates remained flat—but the experiment surfaced critical insights to guide our next optimizations.
Project Constraints
Project Constraints
I aligned the team with a Crazy Eights workshop where PM, Engineering, and Marketing prioritized their goals—enterprise credibility, simplicity, and onboarding. We scoped a lean MVP: a board-and-issue demo with pre-filled epics, editable fields, and guided microcopy.
Analyzing past experiment data revealed a 95% drop-off between updating an epic and adding a story. This pointed to friction in vague instructions and an overly open modal, which we focused on solving.
I aligned the team with a Crazy Eights workshop where PM, Engineering, and Marketing prioritized their goals—enterprise credibility, simplicity, and onboarding. We scoped a lean MVP: a board-and-issue demo with pre-filled epics, editable fields, and guided microcopy.
Analyzing past experiment data revealed a 95% drop-off between updating an epic and adding a story. This pointed to friction in vague instructions and an overly open modal, which we focused on solving.
Project Constraints
I aligned the team with a Crazy Eights workshop where PM, Engineering, and Marketing prioritized their goals—enterprise credibility, simplicity, and onboarding. We scoped a lean MVP: a board-and-issue demo with pre-filled epics, editable fields, and guided microcopy.
Analyzing past experiment data revealed a 95% drop-off between updating an epic and adding a story. This pointed to friction in vague instructions and an overly open modal, which we focused on solving.
What we learned
What we learned
The demo didn’t directly increase signups.
It validated that exposing value early improves engagement.
Showed where users dropped off, shaping hypotheses for future onboarding and paid product tours.
The demo didn’t directly increase signups.
It validated that exposing value early improves engagement.
Showed where users dropped off, shaping hypotheses for future onboarding and paid product tours.
What we learned
The demo didn’t directly increase signups.
It validated that exposing value early improves engagement.
Showed where users dropped off, shaping hypotheses for future onboarding and paid product tours.
Process
Process
This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.
This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.
Process
This overview spans initial research through final execution and illustrates how I crafted an engaging interactive demo. The process prioritized user needs and delivered tangible results by leveraging data-driven insights and collaborative workshops.
More Works More Works
More Works More Works
©2024 MANDRO DESIGN
Go Back To Top
©2024 MANDRO DESIGN
Go Back To Top