(2023 - 2024)
design that
design that
delivers
delivers
When a Demo Fails (And Why That’s Valuable).
Ran a 6-week Jira Software experiment with an interactive tour—uncovering visibility and targeting gaps that shaped the next iteration.
More Clicks, Fewer Signups: What We Learned About Conversion.
Redesigned the hero section for Jira’s Paid Product Tour—boosting top-funnel clicks but revealing conversion drop-offs that reframed our growth strategy.
$662K from One Redesign: How We Cut Bounce by 40%.
Led a 13-week overhaul of Atlassian’s platform page—clarifying value, improving navigation, and generating $662K in new pipeline.
When a Demo Fails (And Why That’s Valuable).
Ran a 6-week Jira Software experiment with an interactive tour—uncovering visibility and targeting gaps that shaped the next iteration.
More Clicks, Fewer Signups: What We Learned About Conversion.
Redesigned the hero section for Jira’s Paid Product Tour—boosting top-funnel clicks but revealing conversion drop-offs that reframed our growth strategy.
$662K from One Redesign: How We Cut Bounce by 40%.
Led a 13-week overhaul of Atlassian’s platform page—clarifying value, improving navigation, and generating $662K in new pipeline.
When a Demo Fails (And Why That’s Valuable).
Ran a 6-week Jira Software experiment with an interactive tour—uncovering visibility and targeting gaps that shaped the next iteration.
More Clicks, Fewer Signups: What We Learned About Conversion.
Redesigned the hero section for Jira’s Paid Product Tour—boosting top-funnel clicks but revealing conversion drop-offs that reframed our growth strategy.
$662K from One Redesign: How We Cut Bounce by 40%.
Led a 13-week overhaul of Atlassian’s platform page—clarifying value, improving navigation, and generating $662K in new pipeline.
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