When 95% Completion Didn't Move the Needle: Diagnosing Experiment Design Flaws
Experiment Lead
A/B Testing
Interactive Components
B2B SaaS
Experimentation Methodology
Turned a failed interactive demo experiment into actionable insights by creating systematic diagnostic frameworks for future testing.
Optimizing Google Ads Signup Flow: Applying Learnings for 66% Uplift
Experiment Lead
A/B Testing
Growth Design
Mobile & Desktop
B2B SaaS
Collaborated cross-functionally to optimize high-spend Google Ads pages, achieving 66% signup lift through systematic design approach.
ComplexityScore: Measuring Workflow Friction with Data
UX Research
System Thinking
Tool Development
Created an AI-powered framework that transforms "this feels complex" into actionable metrics. Validated with expert designers, applied to Stripe (87/100 score), and built as a working tool that analyzes any workflow in real-time.
$662K Pipeline Growth: Strategic Redesign of Atlassian's Enterprise Platform Pages
Lead Designer
Enterprise Marketing
B2B SaaS
Journey Mapping
User Research
Reduced 80% bounce rate to drive $66K pipeline growth through enterprise UX research and strategic platform page redesign.
When 95% Completion Didn't Move the Needle: Diagnosing Experiment Design Flaws
Turned a failed interactive demo experiment into actionable insights by creating systematic diagnostic frameworks for future testing.
Turned a failed interactive demo experiment into actionable
insights by creating systematic diagnostic frameworks for future testing.
Experiment Lead
A/B Testing
B2B SaaS
Experimentation Methodology
Interactive Components
When 95% Completion Didn't Move the Needle: Diagnosing Experiment Design Flaws
Turned a failed interactive demo experiment into actionable insights by creating systematic diagnostic frameworks for future testing.
Optimizing Google Ads Signup Flow: Applying Learnings for 66% Uplift
Collaborated cross-functionally to optimize high-spend Google Ads pages, achieving 66% signup lift through systematic design approach.
ComplexityScore: Measuring Workflow Friction with Data
Created an AI-powered framework that transforms "this feels complex" into actionable metrics. Validated with expert designers, applied to Stripe (87/100 score), and built as a working tool that analyzes any workflow in real-time.
$662K Pipeline Growth: Strategic Redesign of Atlassian's Enterprise Platform Pages
Reduced 80% bounce rate to drive $66K pipeline growth through enterprise UX research and strategic platform page redesign.
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