Redesign Experiement
Redesign Experiement
This case study details the redesign of the Jira Software Paid Product Tour page, focusing on improving the hero section for better user engagement and increased signups.
Client
Jira Software
Year
Design Lead
Category
Branding
Live Project
Visit Site
Context
Context
Over 80% of desktop traffic to the Jira Software Paid Product Tour page comes from branded and non-branded paid searches, generating a 5.1% conversion rate. However, the original hero section prioritized a signup form over communicating the product’s value.
This imbalance left users unclear on how Jira Software could help them, resulting in lower engagement and fewer conversions. Our goal: redesign the page to showcase the product’s benefits while maintaining—or improving signup rates.
Over 80% of desktop traffic to the Jira Software Paid Product Tour page comes from branded and non-branded paid searches, generating a 5.1% conversion rate. However, the original hero section prioritized a signup form over communicating the product’s value.
This imbalance left users unclear on how Jira Software could help them, resulting in lower engagement and fewer conversions. Our goal: redesign the page to showcase the product’s benefits while maintaining—or improving signup rates.
Context
Over 80% of desktop traffic to the Jira Software Paid Product Tour page comes from branded and non-branded paid searches, generating a 5.1% conversion rate. However, the original hero section prioritized a signup form over communicating the product’s value.
This imbalance left users unclear on how Jira Software could help them, resulting in lower engagement and fewer conversions. Our goal: redesign the page to showcase the product’s benefits while maintaining—or improving signup rates.
What we learned
What we learned
Early Success Did Not Translate to Final Conversions
Despite strong performance in early metrics, both treatments saw a drop in overall signup rates compared to the control:
Early Success Did Not Translate to Final Conversions
Despite strong performance in early metrics, both treatments saw a drop in overall signup rates compared to the control:
What we learned
Early Success Did Not Translate to Final Conversions
Despite strong performance in early metrics, both treatments saw a drop in overall signup rates compared to the control:
Process
Process
By utilizing competitive analysis and user engagement metrics, I pinpointed key pain points and identified opportunities for improvement. A focus on user needs and business objectives guided every stage of the process, from ideation and prototyping to final implementation:
By utilizing competitive analysis and user engagement metrics, I pinpointed key pain points and identified opportunities for improvement. A focus on user needs and business objectives guided every stage of the process, from ideation and prototyping to final implementation:
Process
By utilizing competitive analysis and user engagement metrics, I pinpointed key pain points and identified opportunities for improvement. A focus on user needs and business objectives guided every stage of the process, from ideation and prototyping to final implementation:
Final Design
Final Design
Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites
Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites
Final Design
Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites
More Works More Works
More Works More Works
©2024 MANDRO DESIGN
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©2024 MANDRO DESIGN
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