Interactive Demo Experiment
Interactive Demo Experiment
This case study showcases an experiment conducted on the Jira Software Product Tour, aimed at enhancing user engagement and driving signups by integrating an interactive demo for the board and issue features.
Client
Jira Software
Year
product design
Category
design lead
Live Project
Visit Site
Context
Context
Drawing from the success of a prior interactive demo experiment, which achieved a 10% uplift in signups, this project aimed to replicate and build upon that success within a new context. The prior results informed the hypothesis and set expectations for this initiative.
Drawing from the success of a prior interactive demo experiment, which achieved a 10% uplift in signups, this project aimed to replicate and build upon that success within a new context. The prior results informed the hypothesis and set expectations for this initiative.
Context
Drawing from the success of a prior interactive demo experiment, which achieved a 10% uplift in signups, this project aimed to replicate and build upon that success within a new context. The prior results informed the hypothesis and set expectations for this initiative.
What we learned
What we learned
Reflecting on the experiment revealed critical insights about audience misalignment and visibility issues. These challenges prompted actionable questions for refining future experiments, such as narrowing the target audience and ensuring better exposure.
Reflecting on the experiment revealed critical insights about audience misalignment and visibility issues. These challenges prompted actionable questions for refining future experiments, such as narrowing the target audience and ensuring better exposure.
What we learned
Reflecting on the experiment revealed critical insights about audience misalignment and visibility issues. These challenges prompted actionable questions for refining future experiments, such as narrowing the target audience and ensuring better exposure.
Process
Process
From initial research and ideation to final design and implementation, this section highlights the journey of crafting an engaging and impactful interactive demo. The process was guided by data-driven insights and collaborative workshops, ensuring the outcomes were both user-focused and effective.
From initial research and ideation to final design and implementation, this section highlights the journey of crafting an engaging and impactful interactive demo. The process was guided by data-driven insights and collaborative workshops, ensuring the outcomes were both user-focused and effective.
Process
From initial research and ideation to final design and implementation, this section highlights the journey of crafting an engaging and impactful interactive demo. The process was guided by data-driven insights and collaborative workshops, ensuring the outcomes were both user-focused and effective.
Final Design
Final Design
The interactive demo’s final design aimed to blur the lines between product and product tour, providing a hands-on experience of key features. Despite its innovative approach, the results fell short of the expected 5% uplift in signup rates.
Challenges:
Results fell flat, failing to meet the 5% uplift target.
The experiment partially addressed the problem of allowing users to experience the product but did not lead to a measurable increase in signups.
The interactive demo’s final design aimed to blur the lines between product and product tour, providing a hands-on experience of key features. Despite its innovative approach, the results fell short of the expected 5% uplift in signup rates.
Challenges:
Results fell flat, failing to meet the 5% uplift target.
The experiment partially addressed the problem of allowing users to experience the product but did not lead to a measurable increase in signups.
Final Design
The interactive demo’s final design aimed to blur the lines between product and product tour, providing a hands-on experience of key features. Despite its innovative approach, the results fell short of the expected 5% uplift in signup rates.
Challenges:
Results fell flat, failing to meet the 5% uplift target.
The experiment partially addressed the problem of allowing users to experience the product but did not lead to a measurable increase in signups.
More Works More Works
More Works More Works
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©2024 MANDRO DESIGN
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