AVAILABLE FOR FREELANCE
AVAILABLE FOR FREELANCE
Cesar
Cesar
Cesar
Cesar
BystrÖm
BystrÖm
BystrÖm
BystrÖm
BASED IN NEW YORK, NY
design that
design that
delivers
delivers
My case studies show how I use research, prototyping, and experimentation to design product experiences that reveal insights and deliver measurable impact. From 0→1 onboarding demos to large-scale redesigns, each project highlights how design builds user trust and drives growth.
When a Demo Fails (And Why That’s Valuable).
Ran a 6-week Jira Software experiment with an interactive tour—uncovering visibility and targeting gaps that shaped the next iteration.
More Clicks, Fewer Signups: What We Learned About Conversion.
Redesigned the hero section for Jira’s Paid Product Tour—boosting top-funnel clicks but revealing conversion drop-offs that reframed our growth strategy.
$662K from One Redesign: How We Cut Bounce by 40%.
Led a 13-week overhaul of Atlassian’s platform page—clarifying value, improving navigation, and generating $662K in new pipeline.
When a Demo Fails (And Why That’s Valuable).
Ran a 6-week Jira Software experiment with an interactive tour—uncovering visibility and targeting gaps that shaped the next iteration.
More Clicks, Fewer Signups: What We Learned About Conversion.
Redesigned the hero section for Jira’s Paid Product Tour—boosting top-funnel clicks but revealing conversion drop-offs that reframed our growth strategy.
$662K from One Redesign: How We Cut Bounce by 40%.
Led a 13-week overhaul of Atlassian’s platform page—clarifying value, improving navigation, and generating $662K in new pipeline.
When a Demo Fails (And Why That’s Valuable).
Ran a 6-week Jira Software experiment with an interactive tour—uncovering visibility and targeting gaps that shaped the next iteration.
More Clicks, Fewer Signups: What We Learned About Conversion.
Redesigned the hero section for Jira’s Paid Product Tour—boosting top-funnel clicks but revealing conversion drop-offs that reframed our growth strategy.
$662K from One Redesign: How We Cut Bounce by 40%.
Led a 13-week overhaul of Atlassian’s platform page—clarifying value, improving navigation, and generating $662K in new pipeline.
When a Demo Fails (And Why That’s Valuable).
Ran a 6-week Jira Software experiment with an interactive tour—uncovering visibility and targeting gaps that shaped the next iteration.
More Clicks, Fewer Signups: What We Learned About Conversion.
Redesigned the hero section for Jira’s Paid Product Tour—boosting top-funnel clicks but revealing conversion drop-offs that reframed our growth strategy.
$662K from One Redesign: How We Cut Bounce by 40%.
Led a 13-week overhaul of Atlassian’s platform page—clarifying value, improving navigation, and generating $662K in new pipeline.
More About
More About
Me
Me
how
i work
(1)
User-centered design
I design intuitive, accessible solutions shaped by user research—turning insights into experiences that people trust and businesses can measure.
(2)
Data-driven design
I use data to identify opportunities, guide design decisions, and deliver results that improve engagement and adoption.
(3)
rapid iteration
I prototype quickly and iterate often, refining flows to reduce friction and create seamless user experiences.
(4)
cross-functional collaboration
I work closely with product, engineering, and content teams to align on goals and ship designs that balance usability with business impact.
(5)
Growth-Oriented Mindset
I bring a growth mindset to design—using research, iteration, and strategy to ship improvements that move key metrics without sacrificing quality.
how
I work
how
how
i work
i work
My approach blends user insights, rapid iteration, and cross-functional collaboration to create designs that improve usability and move key metrics—leveraging my legal background to structure complex problems and ground decisions in data.
(1)
User-centered
design
I design intuitive, accessible solutions shaped by user research—turning insights into experiences that people trust and businesses can measure.
(2)
Data-driven
design
I use data to identify opportunities, guide design decisions, and deliver results that improve engagement and adoption.
(1)
User-centered design
I design intuitive, accessible solutions shaped by user research—turning insights into experiences that people trust and businesses can measure.
(2)
Data-driven design
I use data to identify opportunities, guide design decisions, and deliver results that improve engagement and adoption.
(3)
rapid iteration
I prototype quickly and iterate often, refining flows to reduce friction and create seamless user experiences.
(1)
User-centered design
I design intuitive, accessible solutions shaped by user research—turning insights into experiences that people trust and businesses can measure.
(2)
Data-driven design
I use data to identify opportunities, guide design decisions, and deliver results that improve engagement and adoption.
(3)
rapid iteration
I prototype quickly and iterate often, refining flows to reduce friction and create seamless user experiences.
(4)
cross-functional collaboration
I work closely with product, engineering, and content teams to align on goals and ship designs that balance usability with business impact.
(5)
Growth-Oriented Mindset
I bring a growth mindset to design—using research, iteration, and strategy to ship improvements that move key metrics without sacrificing quality.
(5)
Growth-Oriented
Mindset
I bring a growth mindset to design—using research, iteration, and strategy to ship improvements that move key metrics without sacrificing quality.
(4)
cross-functional collaboration
I work closely with product, engineering, and content teams to align on goals and ship designs that balance usability with business impact.
(4)
cross-functional
collaboration
I work closely with product, engineering, and content teams to align on goals and ship designs that balance usability with business impact.
(5)
Growth-Oriented
Mindset
I bring a growth mindset to design—using research, iteration, and strategy to ship improvements that move key metrics without sacrificing quality.
why i design
why i design
Why I Design
why i design
I started in corporate law, sharpening my ability to solve complex problems with evidence. Building an e-commerce brand then showed me how small design choices can make a big difference in people’s experiences and business outcomes.
Today, I’m motivated by creating improvements that feel simple, accessible, and meaningful—helping users succeed while supporting business growth.
I started in corporate law, sharpening my ability to solve complex problems with evidence.
Building an e-commerce brand then showed me the power of design to move real metrics.
Today, I focus on shipping improvements that are easy to use, grounded in data, and impactful for the business.
I started in corporate law, sharpening my ability to solve complex problems with evidence. Building an e-commerce brand then showed me how small design choices can make a big difference in people’s experiences and business outcomes.
Today, I’m motivated by creating improvements that feel simple, accessible, and meaningful—helping users succeed while supporting business growth.
EXPERIENCE
Bildkritik LLC (Consultancy)
Sr product designer
2023 - 2024
Healthcare Platform Redesign
(Confidential Client)
Challenge: Hospital location pages combined multiple departments, limiting user clarity and SEO performance.
Approach: Designed parent + department templates to match user intent and boost search visibility. Leveraged AI-enhanced prototyping tools (Lovable, Magic Patterns) and Claude for rapid content creation.
Impact: Early A/B test showed a +7% lift in traffic and +5% increase in leads in one month.
Ongoing: Leading prototyping and rollout with Marketing + Engineering teams.
product designer,
growth
2022 - 2023
Led the end-to-end redesign of Atlassian Platform webpages—clarifying value, streamlining navigation, and boosting conversions. Reduced bounce rate by 40% (80 → 40%) and influenced $662 K in new pipeline.
🔷 Information Architecture 🔷 Content Strategy
🔷 Usability Testing
atlassian
product designer,
growth
2023 - 2024
Spearheaded signup experiments, including a product tour that drove a 60% uplift in signups.
Optimized onboarding flows to boost trial activation and engagement.
🔷 Experimentation 🔷 Data Analysis 🔷 Cross-Functional Collaboration
product designer,
platform
2022 - 2023
Led complete redesign of Atlassian's marketing pages, improving navigation and clarifying value proposition across key user journeys.
Cut bounce rate in half (80% → 40%) while generating $662K in new business from enterprise prospects.
🔷 Information Architecture 🔷 Content Strategy
🔷 Usability Testing
finliti (fintech)
Product Designer (contract)
2021 - 2022
Created and tested design variations for fintech education features, working alongside senior design lead to optimize user experience.
Delivered measurable engagement improvements by redesigning complex financial concepts into intuitive, actionable interfaces.
🔷 A/B Testing 🔷 Prototyping 🔷 User Research
🔷 Interaction Design
Morrison & Foerster llp
Corporate Finance Paralegal
2019 – 2020
Advised clients on complex tax structures and filing requirements, enabling seamless navigation of legal and regulatory frameworks.
tailored forward
co-founder
2015 – 2018
Founded a B2C e-commerce brand using a build-measure-learn methodology.
Achieved early traction and customer acquisition through iterative product and marketing strategy.
EXPERIENCE
EXPERIENCE
Bildkritik LLC (Consultancy)
Sr product designer
2024 - Present
Healthcare Platform Redesign (Confidential Client)
Challenge: Hospital location pages combined multiple departments, limiting user clarity and SEO performance.
Approach: Designed parent + department templates to match user intent and boost search visibility. Leveraged AI-enhanced prototyping tools (Lovable, Magic Patterns) and Claude for rapid content creation.
Impact: Early A/B test showed a +7% lift in traffic and +5% increase in leads in one month.
Ongoing: Leading prototyping and rollout with Marketing + Engineering teams.
Bildkritik LLC (Consultancy)
Sr product designer
2024 - Present
Healthcare Platform Redesign (Confidential Client)
Challenge: Hospital location pages combined multiple departments, limiting user clarity and SEO performance.
Approach: Designed parent + department templates to match user intent and boost search visibility. Leveraged AI-enhanced prototyping tools (Lovable, Magic Patterns) and Claude for rapid content creation.
Impact: Early A/B test showed a +7% lift in traffic and +5% increase in leads in one month.
Ongoing: Leading prototyping and rollout with Marketing + Engineering teams.
atlassian
product designer, Jira Growth team
2023 - 2024
Built interactive product demo from scratch, collaborating with product team to create fully-functional experience that drove 60% signup increase.
Designed and developed onboarding system that replicated core product functionality for trial users.
product designer, Platform team
2022 - 2023
Led complete redesign of Atlassian's marketing pages, improving navigation and clarifying value proposition across key user journeys.
Cut bounce rate in half (80% → 40%) while generating $662K in new business from enterprise prospects.
atlassian
product designer, Jira Growth team
2023 - 2024
Built interactive product demo from scratch, collaborating with product team to create fully-functional experience that drove 60% signup increase.
Designed and developed onboarding system that replicated core product functionality for trial users.
product designer, Platform team
2022 - 2023
Led complete redesign of Atlassian's marketing pages, improving navigation and clarifying value proposition across key user journeys.
Cut bounce rate in half (80% → 40%) while generating $662K in new business from enterprise prospects.
finliti (fintech)
Product Designer (Contract)
2021 - 2022
Created and tested design variations for fintech education features, working alongside senior design lead to optimize user experience.
Delivered measurable engagement improvements by redesigning complex financial concepts into intuitive, actionable interfaces.
finliti (fintech)
Product Designer (Contract)
2021 - 2022
Created and tested design variations for fintech education features, working alongside senior design lead to optimize user experience.
Delivered measurable engagement improvements by redesigning complex financial concepts into intuitive, actionable interfaces.
Morrison & Foerster llp
Corporate Finance Paralegal
2019 – 2020
Managed compliance for 15+ early-stage corporate clients.
Advised on complex tax structures and filings.
Morrison & Foerster llp
Corporate Finance Paralegal
2019 – 2020
Managed compliance for 15+ early-stage corporate clients.
Advised on complex tax structures and filings.
tailored forward
co-founder
2015 – 2018
Founded a B2C e-commerce brand using a build-measure-learn methodology.
Achieved early traction and customer acquisition through iterative product and marketing strategy.
tailored forward
co-founder
2015 – 2018
Founded a B2C e-commerce brand using a build-measure-learn methodology.
Achieved early traction and customer acquisition through iterative product and marketing strategy.
skills
User Research
Journey Mapping
CX Strategy
User Research
Growth Design
AI-assisted prototyping (Lovable, Magic Patterns)
Content creation with Claude
Information Architecture
Interaction Design
UX/UI
A/B Testing
Data Analysis
Usability Testing
Cross-Functional Collaboration
Accessibility
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