XIONG WALL

XIONG WALL

Xiong Wall, we curate a diverse collection of handmade products, ranging from handcrafted ceramics and textiles to intricate jewelry and home decor. Each item in our marketplace is carefully

Product

Freddy Milke

What I did

2022

My role

Portfolio

Time line

Research

Research

Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites

Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites

Research

Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites

Design

Design

Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily

Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily

Design

Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily

Development

Development

Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings

Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings

Development

Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings

Target Audience:

Challenge: 30% of participants were existing, logged-in users—outside our intended cohort—diluting the results.

Lesson: Future tests will target only “new-to-new” users to ensure relevance and clear impact.

Experiment Visibility:

Challenge: Our demo sat below the fold, so only 37 % of users ever saw it—limiting its impact.

Lesson: Position interactive elements above the fold to ensure they reach and engage the majority of visitors.

Data Dilution:

Challenge: Exposure fired on page load—counting users who never engaged and skewing our metrics.

Lesson: Trigger exposure only after a user interacts with the demo to capture true engagement.

Concept

Concept

Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites

Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites

Concept

Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites

bystrom

bystrom

bystrom

bystrom

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