CANVAS BARN

CANVAS BARN

Canvas Barn, we take pride in our commitment to quality craftsmanship. Each of our products is carefully crafted using the finest materials and the highest standards of workmanship to ensure durability.

Product

Alex Grey

What I did

2022

my role

Portfolio

Live Project

Visit Site

Research

Research

Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites

Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites

Research

Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites

Treatment A

0%

Account
Creation

0%

Viewed Email
OTP Screen

-0%

Signups

Changes:

  • Moved the product shot to the right and the redesigned signup form to the left.

  • Increased the size and prominence of the product shot.

  • Outcome: Despite positive interaction metrics, the overall signup rate decreased significantly compared to the control.


Treatment B

0%

Account
Creation

0%

Viewed Email
OTP Screen

-0%

Signups

Changes:

Same setup as Treatment A with two additional elements:

  • An animated product shot to enhance engagement.

  • Social proof below the signup form.

  • Outcome: Smaller signup rate decrease (not statistically significant) compared to the control.


Design

Design

Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily

Control

Control

Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily

Control

Design

Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily

Control

Development

Development

Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings

Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings

Development

Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings

Concept

Concept

Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites

Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites

Concept

Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites

bystrom

bystrom

bystrom

bystrom

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bildkritik

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