Atlassian Platform
Atlassian Platform
I Redesigned Atlassian’s platform webpage to boost user experience and engagement. I addressed high bounce rates, low conversion rates, and user confusion through data-driven insights and user research and delivered a more intuitive, visually striking, and action-focused interface.
Impact
Impact
The redesign delivered measurable success:
$662K in sales pipeline influence.
80% enterprise customer response rate,
doubling the 45% goal.Reduced bounce rate by 40% from from 80% to 40%.
The redesign delivered measurable success:
$662K in sales pipeline influence.
80% enterprise customer response rate,
doubling the 45% goal.Reduced bounce rate by 40% from from 80% to 40%.
Impact
The redesign delivered measurable success:
$662K in sales pipeline influence.
80% enterprise customer response rate,
doubling the 45% goal.Reduced bounce rate by 40% from from 80% to 40%.
Context
Context
The existing platform webpages struggled to engage enterprise customers effectively. It lacked clarity about the platform’s value, featured unintuitive navigation, and failed to provide clear user actions, resulting in:
High bounce rates (80%).
Low conversions.
With the Team 23 conference deadline looming, where new products would be revealed, this redesign became a time-sensitive, high-priority initiative.
The existing platform webpages struggled to engage enterprise customers effectively. It lacked clarity about the platform’s value, featured unintuitive navigation, and failed to provide clear user actions, resulting in:
High bounce rates (80%).
Low conversions.
With the Team 23 conference deadline looming, where new products would be revealed, this redesign became a time-sensitive, high-priority initiative.
Context
The existing platform webpages struggled to engage enterprise customers effectively. It lacked clarity about the platform’s value, featured unintuitive navigation, and failed to provide clear user actions, resulting in:
High bounce rates (80%).
Low conversions.
With the Team 23 conference deadline looming, where new products would be revealed, this redesign became a time-sensitive, high-priority initiative.
What we learned
What we learned
Key Findings
Research revealed three critical pain points that hindered user engagement and conversion:
Key Findings
Research revealed three critical pain points that hindered user engagement and conversion:
What we learned
Key Findings
Research revealed three critical pain points that hindered user engagement and conversion:
Process
Process
I used a user-centered, data-driven design process to better understand the needs of users.
Quantitative Analysis:
Heatmaps, scroll depth, click rates, and bounce rates were analyzed to identify user behavior patterns.
Assumption Mapping Workshop:
Collaborated with PM & stakeholders to align on goals and prioritize research questions.
User Interviews and Usability Testing:
Conducted interviews with 13 participants across three personas: Enterprise Admins, Champions, and Leaders.
Tested the existing webpage for navigation, content clarity, and actionability.
I used a user-centered, data-driven design process to better understand the needs of users.
Quantitative Analysis:
Heatmaps, scroll depth, click rates, and bounce rates were analyzed to identify user behavior patterns.
Assumption Mapping Workshop:
Collaborated with PM & stakeholders to align on goals and prioritize research questions.
User Interviews and Usability Testing:
Conducted interviews with 13 participants across three personas: Enterprise Admins, Champions, and Leaders.
Tested the existing webpage for navigation, content clarity, and actionability.
Process
I used a user-centered, data-driven design process to better understand the needs of users.
Quantitative Analysis:
Heatmaps, scroll depth, click rates, and bounce rates were analyzed to identify user behavior patterns.
Assumption Mapping Workshop:
Collaborated with PM & stakeholders to align on goals and prioritize research questions.
User Interviews and Usability Testing:
Conducted interviews with 13 participants across three personas: Enterprise Admins, Champions, and Leaders.
Tested the existing webpage for navigation, content clarity, and actionability.
More Works More Works
More Works More Works
Jira Software
Interactive Experiement
2023
2023
Jira Software
Interactive Experiement
2023
2023
Jira Software
Interactive Experiement
2023
2023
Jira Software
Interactive Experiement
2023
2023
Jira Software
Product Experiment
2024
2024
Jira Software
Product Experiment
2024
2024
Jira Software
Product Experiment
2024
2024
Jira Software
Product Experiment
2024
2024
©2024 MANDRO DESIGN
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©2024 MANDRO DESIGN
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