Atlassian platform
Atlassian platform
I was the design lead for redesigning Atlassian platform – a cloud-based ecosystem designed to connect teams, tools, and data to improve productivity and collaboration across software, IT and business teams.
Impact
Impact
Influenced $662K in new enterprise pipeline
Achieved an 80 % response rate—nearly 2× our 45 % target
Cut bounce rate in half, from 80 % down to 40 %
Influenced $662K in new enterprise pipeline
Achieved an 80 % response rate—nearly 2× our 45 % target
Cut bounce rate in half, from 80 % down to 40 %
Impact
Influenced $662K in new enterprise pipeline
Achieved an 80 % response rate—nearly 2× our 45 % target
Cut bounce rate in half, from 80 % down to 40 %
Context & Problem
Context & Problem
An 80% bounce rate meant we were losing 4 out of every 5 enterprise prospects, undermining sales targets. Enterprise buyers couldn’t grasp platform value, got lost in navigation, and missed clear calls to action, which directly drove low demo requests and stalled pipeline growth.
Project Goal
Drive a 2× lift in enterprise demo requests by:
Clarifying platform value and positioning
Guiding buyers swiftly to “Contact Sales”
Building trust through targeted social proof
An 80% bounce rate meant we were losing 4 out of every 5 enterprise prospects, undermining sales targets. Enterprise buyers couldn’t grasp platform value, got lost in navigation, and missed clear calls to action, which directly drove low demo requests and stalled pipeline growth.
Project Goal
Drive a 2× lift in enterprise demo requests by:
Clarifying platform value and positioning
Guiding buyers swiftly to “Contact Sales”
Building trust through targeted social proof
Context & Problem
An 80% bounce rate meant we were losing 4 out of every 5 enterprise prospects, undermining sales targets. Enterprise buyers couldn’t grasp platform value, got lost in navigation, and missed clear calls to action, which directly drove low demo requests and stalled pipeline growth.
Project Goal
Drive a 2× lift in enterprise demo requests by:
Clarifying platform value and positioning
Guiding buyers swiftly to “Contact Sales”
Building trust through targeted social proof
What we learned
What we learned
Key Findings (Pain Points)
Unclear Value → 60% Drop-off Before Pricing
Prospects couldn’t see how platform solved their problems or what it cost, so they abandoned the page before even exploring pricing tiers.
Undefined Audience → 30% Disengagement
Visitors were unsure if platform was for admins, champions, or executives—leading each group to bounce when they didn’t see role-specific messaging.Hidden CTAs → 70% Scrolling Without Converting
With primary CTAs buried below the fold and styled like links, most users scrolled endlessly without ever scheduling a demo.
Key Findings (Pain Points)
Unclear Value → 60% Drop-off Before Pricing
Prospects couldn’t see how platform solved their problems or what it cost, so they abandoned the page before even exploring pricing tiers.
Undefined Audience → 30% Disengagement
Visitors were unsure if platform was for admins, champions, or executives—leading each group to bounce when they didn’t see role-specific messaging.Hidden CTAs → 70% Scrolling Without Converting
With primary CTAs buried below the fold and styled like links, most users scrolled endlessly without ever scheduling a demo.
What we learned
Key Findings (Pain Points)
Unclear Value → 60% Drop-off Before Pricing
Prospects couldn’t see how platform solved their problems or what it cost, so they abandoned the page before even exploring pricing tiers.
Undefined Audience → 30% Disengagement
Visitors were unsure if platform was for admins, champions, or executives—leading each group to bounce when they didn’t see role-specific messaging.Hidden CTAs → 70% Scrolling Without Converting
With primary CTAs buried below the fold and styled like links, most users scrolled endlessly without ever scheduling a demo.
Design Process
Design Process
Aligned Personas & Assumptions
Ran a 2-hour workshop to define our three core enterprise personas—admins, champions, leaders—cutting research ambiguity.
Targeted Research
Conducted 13 user interviews and leveraged heatmaps, scroll-depth, and click tracking to validate navigation and messaging gaps.Data-Driven Wireframes
Partnered with content design to restructure page hierarchy, prioritized CTAs based on click-through data.
Aligned Personas & Assumptions
Ran a 2-hour workshop to define our three core enterprise personas—admins, champions, leaders—cutting research ambiguity.
Targeted Research
Conducted 13 user interviews and leveraged heatmaps, scroll-depth, and click tracking to validate navigation and messaging gaps.Data-Driven Wireframes
Partnered with content design to restructure page hierarchy, prioritized CTAs based on click-through data.
Design Process
Aligned Personas & Assumptions
Ran a 2-hour workshop to define our three core enterprise personas—admins, champions, leaders—cutting research ambiguity.
Targeted Research
Conducted 13 user interviews and leveraged heatmaps, scroll-depth, and click tracking to validate navigation and messaging gaps.Data-Driven Wireframes
Partnered with content design to restructure page hierarchy, prioritized CTAs based on click-through data.
More Works More Works
More Works More Works
Jira Software
Interactive Demo
2023
2023
Jira Software
Interactive Demo
2023
2023
Jira Software
Interactive Demo
2023
2023
Jira Software
Interactive Demo
2023
2023
Jira Software
Signup Experiment
2024
2024
Jira Software
Signup Experiment
2024
2024
Jira Software
Signup Experiment
2024
2024
Jira Software
Signup Experiment
2024
2024
©2024 MANDRO DESIGN
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©2024 MANDRO DESIGN
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