About.
My design journey has been anything but linear. After years in corporate finance law, I transitioned to entrepreneurship, launching a B2C e-commerce clothing company. Although the venture ultimately didn't succeed, it was a transformative experience that set me on the path to design.
My path to product design has been one of change, curiosity, and growth. I began in corporate law, immersed in complex legal frameworks and analytical thinking. But over time, I found myself yearning to create tangible products that would connect with people directly.
This led me to launch an e-commerce clothing company, where I learned firsthand about brand strategy, customer engagement, and the impact of user experience. That entrepreneurial chapter sparked my interest in design and understanding user needs.
Soon after, I joined a fintech startup, where I refined my ability to listen closely to customer pain points and craft solutions that truly mattered. This hands-on experience solidified my passion for design and drove me to pursue it further.
Eventually, I found myself at Atlassian on the Jira Growth team, where my drive for creating meaningful change in product design flourished. Here, I led experiments that reshaped user experiences—like the interactive Jira Software product tour, which boosted signups by 66%.
My journey, which began in corporate law, has evolved into a design career built on continuous learning, embracing change, and a deep commitment to user-centered solutions.
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Spearheaded cross-functional design experiments that increased user engagement and boosted conversion rates, driving a 60% uplift in signups for Jira Software’s product tour.
Enhanced the Jira Product Tour Page by leveraging heatmaps, scroll metrics, and bounce rate analysis, leading to optimized page hierarchy and a measurable improvement in the quality of signups.
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Designed and executed A/B testing strategies that optimized interactive educational content, improving user engagement and reinforcing platform learning outcomes.
Built and iterated on high-fidelity prototypes to deliver seamless and intuitive user experiences aligned with Finliti’s goal of promoting rational financial decision-making.
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Managed a portfolio of 15+ corporate clients, ensuring compliance with state tax deadlines, cap table updates, and legal requirements for state qualifications.
Advised clients on complex tax structures and filing requirements, enabling seamless navigation of legal and regulatory frameworks.
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Founded a B2C e-commerce business, employing a build-measure-learn methodology to assess market interest and validate demand for tailored fashion products.
Designed and implemented a direct-to-consumer marketing strategy, achieving initial traction and customer acquisition through iterative product development and user feedback.