AVAILABLE FOR FREELANCE
AVAILABLE FOR FREELANCE
Cesar
Cesar
Cesar
Cesar
BystrÖm
BystrÖm
BystrÖm
BystrÖm
BASED IN NEW YORK, NY
Featured
Featured
Work
Work
I transform user insights into intentional designs that drive efficiency, elevate engagement, and fuel revenue growth—each case in my portfolio demonstrates these measurable impacts.
Atlassian platform
Webpage Redesign
2023
2023
Platform
Webpage Redesign
2023
2023
Atlassian platform
Webpage Redesign
2023
2023
Atlassian platform
Webpage Redesign
2023
2023
Jira Software
Interactive Demo
2023
2023
Jira Software
Interactive Demo
2023
2023
Jira Software
Interactive Demo
2023
2023
Interactive Demo
Interactive Demo
2023
2023
More About
More About
Me
Me
I’m a design-driven entrepreneur who transforms ideas into intuitive, strategy-led user experiences.
I’m a design-driven entrepreneur who transforms ideas into intuitive, strategy-led user experiences.
I’m a design-driven entrepreneur who transforms ideas into intuitive, strategy-led user experiences.
My
EXPERTISE
(1)
User-centered design
Building intuitive, accessible solutions rooted in user research, behavioral insights, and measurable outcomes.
(2)
Data-driven design
By grounding my work in data, I ensure designs that enhance engagement, meet user needs, and drive measurable outcomes.
(3)
rapid iteration
Quickly prototyping and refining designs, I focus on maximizing usability and user flow for seamless interactions.
(4)
cross-functional collaboration
By working across teams, I ensure alignment on objectives and deliver practical, engaging, and high-caliber user interfaces.
(5)
Growth-Oriented Mindset
Through user-centered iteration and strategic thinking, I shape designs that fuel growth and align with business goals.
My
My
My
EXPERTISE
EXPERTISE
EXPERTISE
(1)
User-centered
design
Building intuitive, accessible solutions rooted in user research, behavioral insights, and measurable outcomes.
(2)
Data-driven
design
By grounding my work in data, I ensure designs that enhance engagement, meet user needs, and drive measurable outcomes.
(1)
User-centered design
Crafting intuitive, accessible solutions informed by user research and behavioral insights to drive measurable outcomes.
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
Data-driven design
I leverage data insights to craft designs that boost engagement, address real user needs, and deliver quantifiable results.
(3)
rapid iteration
I rapidly prototype and iterate to optimize usability and streamline user flows for seamless interactions.
The process involves building virtual 3D models and materials, setting lighting, and then rendering the images.
(1)
User-centered design
Crafting intuitive, accessible solutions informed by user research and behavioral insights to drive measurable outcomes.
(2)
Data-driven design
I leverage data insights to craft designs that boost engagement, address real user needs, and deliver quantifiable results.
(3)
rapid iteration
Quickly prototyping and refining designs, I focus on maximizing usability and user flow for seamless interactions.
(4)
cross-functional collaboration
Collaborating cross-functionally, I align goals to deliver practical, engaging, and polished user interfaces.
(5)
Growth-Oriented Mindset
I leverage user-centered iteration and strategic insight to create designs that drive growth and support business goals.
(5)
Growth-Oriented
Mindset
Through user-centered iteration and strategic thinking, I shape designs that fuel growth and align with business goals.
(4)
cross-functional collaboration
Collaborating cross-functionally, I align goals to deliver practical, engaging, and polished user interfaces.
(4)
cross-functional
collaboration
By working across teams, I ensure alignment on objectives and deliver practical, engaging, and high-caliber user interfaces.
(5)
Growth-Oriented
Mindset
Through user-centered iteration and strategic thinking, I shape designs that fuel growth and align with business goals.
Motivation
Motivation
Motivation
My journey into product design has been shaped by transformation, curiosity, and personal growth. I began my career in corporate law, where I navigated complex legal frameworks and polished my analytical skills. Over time, however, I realized that I wanted to create tangible products
that could connect with people on a personal level.
My journey into product design has been shaped by transformation, curiosity, and personal growth. I began my career in corporate law, where I navigated complex legal frameworks and polished my analytical skills. Over time, however, I realized that I wanted to create tangible products that could connect with people on a personal level.
This realization led me to start an e-commerce clothing company, where I gained valuable insights into brand strategy, customer engagement, and the significance of user experience. This entrepreneurial journey deepened my passion for design and enhanced my understanding of user needs.
My transition from corporate law to design has evolved into a career focused on continuous learning, adaptability, and a strong commitment to user-centered solutions.
My journey into product design has been shaped by transformation, curiosity, and personal growth. I began my career in corporate law, where I navigated complex legal frameworks and polished my analytical skills. Over time, however, I realized that I wanted to create tangible products that could connect with people on a personal level.
This realization led me to start an e-commerce clothing company, where I gained valuable insights into brand strategy, customer engagement, and the significance of user experience. This entrepreneurial journey deepened my passion for design and enhanced my understanding of user needs.
My transition from corporate law to design has evolved into a career focused on continuous learning, adaptability, and a strong commitment to user-centered solutions.
EXPERIENCE
EXPERIENCE
EXPERIENCE
atlassian
product designer, Jira Growth team
prodcut designer,
growth
2023 - 2024
Spearheaded cross-functional signup experiments—including an interactive Product Tour demo that drove a 60% uplift in Jira Software signups—and led onboarding flow optimizations to elevate engagement and trial activation.
🔷 Experimentation 🔷 Data Analysis 🔷 Cross-Functional Collaboration
product designer, Platform team
prodcut designer,
growth
2022 - 2023
Led the end-to-end redesign of Atlassian Platform webpages—clarifying value, streamlining navigation, and boosting conversions. Reduced bounce rate by 40% (80 → 40%) and influenced $662 K in new pipeline.
🔷 Information Architecture 🔷 Content Strategy 🔷 Usability Testing
🔷 Information Architecture 🔷 Content Strategy
🔷 Usability Testing
atlassian
product designer, Jira Growth team
2023 - 2024
Spearheaded cross-functional signup experiments—including an interactive Product Tour demo that drove a 60% uplift in Jira Software signups—and led onboarding flow optimizations to elevate engagement and trial activation.
🔷 Experimentation 🔷 Data- Analysis 🔷 Cross-Functional Collaboration
product designer, Platform team
2022 - 2023
Led the end-to-end redesign of Atlassian Platform webpages—clarifying value, streamlining navigation, and boosting conversions. Reduced bounce rate by 40% (80 → 40%) and influenced $662 K in new pipeline.
🔷 Information Architecture
🔷 Content Strategy 🔷 Usability Testing
finliti (fintech)
PRODUCT DESIGNER
2021 - 2022
Designed and executed A/B testing strategies to optimize interactive educational modules—boosting user engagement and reinforcing learning outcomes—and iterated high-fidelity prototypes to deliver seamless, intuitive experiences that promote rational financial decision-making.
🔷 A/B Testing 🔷 Prototyping 🔷 User Research 🔷 Interaction Design
🔷 A/B Testing 🔷 Prototyping 🔷 User Research
🔷 Interaction Design
finliti (fintech)
PRODUCT DESIGNER
2021 - 2022
Designed and executed A/B testing strategies to optimize interactive educational modules—boosting user engagement and reinforcing learning outcomes—and iterated high-fidelity prototypes to deliver seamless, intuitive experiences that promote rational financial decision-making.
🔷 A/B Testing 🔷 Prototyping
🔷 User Research 🔷 Interaction Design
Morrison & Foerster llp
Corporate Finance Paralegal
2019 – 2020
Managed a portfolio of 15+ corporate clients (early stage), ensuring compliance with state tax deadlines, cap table updates, and legal requirements for state qualifications.
Advised clients on complex tax structures and filing requirements, enabling seamless navigation of legal and regulatory frameworks.
Morrison & Foerster llp
Corporate Finance Paralegal
2019 – 2020
Managed a portfolio of 15+ corporate clients (early stage), ensuring compliance with state tax deadlines, cap table updates, and legal requirements for state qualifications.
Advised clients on complex tax structures and filing requirements, enabling seamless navigation of legal and regulatory frameworks.
tailored forward
co-founder
2015 – 2018
Founded a B2C e-commerce company, utilizing a build-measure-learn methodology to assess market interest and validate demand for tailored products.
Designed and implemented a direct-to-consumer marketing strategy, achieving initial traction and customer acquisition through iterative product development and user feedback.
tailored forward
co-founder
2015 – 2018
Founded a B2C e-commerce company, utilizing a build-measure-learn methodology to assess market interest and validate demand for tailored products.
Designed and implemented a direct-to-consumer marketing strategy, achieving initial traction and customer acquisition through iterative product development and user feedback.
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