Atlassian platform
Atlassian platform
I was the design lead for redesigning Atlassian platform – a cloud-based ecosystem designed to connect teams, tools, and data to improve productivity and collaboration across software, IT and business teams.
Impact
The redesign delivered measurable success:
$662K in sales pipeline influence.
80% enterprise customer response rate,
doubling the 45% goal.Reduced bounce rate by 40% from from 80% to 40%.
Context
"What is platform?"
The existing platform webpages struggled to engage enterprise customers effectively. It lacked clarity about the Atlassian platform’s value, featured unintuitive navigation, and failed to provide clear user actions, resulting in:
High bounce rates (80%).
Low conversions.
What we learned
Key Findings
Research revealed three critical pain points that hindered user engagement and conversion:
What is Platform?
Who uses platform?
What do I do next?
What is Platform?
Who uses platform?
What do I do next?
Reduced Bounce Rate
Response Rate
Sales Pipeline
Context
"What is platform?"
The existing platform webpages struggled to engage enterprise customers effectively. It lacked clarity about the Atlassian platform’s value, featured unintuitive navigation, and failed to provide clear user actions, resulting in:
High bounce rates (80%).
Low conversions.
"What is platform?"
The existing platform webpages struggled to engage enterprise customers effectively. It lacked clarity about the Atlassian platform’s value, featured unintuitive navigation, and failed to provide clear user actions, resulting in:
High bounce rates (80%).
Low conversions.
Project Goal
Re-design pages to increase awareness of the Atlassian platform for enterprise buyers through improved navigation, platform education, and social proof while streamlining UX and shortening the path to “Contact Sales"
What we learned
Key Findings
Research revealed three critical pain points that hindered user engagement and conversion:
Critical Issues
Paint point #1: What is platform? Users struggled to grasp what the Atlassian platform is, how it solves their problems, and its pricing.
“What are the problems it’s solving for? What are people using today?"
Paint point #2: Who uses platform? Users were unsure who the Atlassian platform was for and how it benefits them and their company.
“I don’t know what lens to use to examine this ..... is it for an executive, an IT person, or a developer?”
Paint point #3: What do I do next? The platform landing page did not meet user expectations. Users found it unclear what actions to take or how to access the product or service.
"I’m doing a lot of scrolling. Where’s my call to action to schedule a demo or to contact your sales team?"
What we learned
Key Findings
Research revealed three critical pain points that hindered user engagement and conversion:
Critical Issues
Paint point #1: What is platform? Users struggled to grasp what the Atlassian platform is, how it solves their problems, and its pricing.
“What are the problems it’s solving for? What are people using today?"
Paint point #2: Who uses platform? Users were unsure who the Atlassian platform was for and how it benefits them and their company.
“I don’t know what lens to use to examine this ..... is it for an executive, an IT person, or a developer?”
Paint point #3: What do I do next? The platform landing page did not meet user expectations. Users found it unclear what actions to take or how to access the product or service.
"I’m doing a lot of scrolling. Where’s my call to action to schedule a demo or to contact your sales team?"
Design Process
Design Process
Testing of the initial design to gather feedback and confirm our assumptions
Testing with users
Conducted interviews with 13 participants
Tested the existing webpage for navigation, content clarity, and actionability.
Understanding the needs
of different user types
Platform has 3 types of
users: Enterprise admin, Enterprise champion,
and Enterprise leader,
each with different goals
and technical literacyWho are our users?
I WANT TO OPTIMIZE TOOLS, AID SUPPORT AND UPTIME
Steve Smith
Enterprise admin
As an administrator, my goal is to ensure we have the right tools, provide support, and maintain system performance.
I WANT TO ANALYZE, PROTOTYPE AND DEPLOY IDEAS
Amy Stone
Enterprise champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
I WANT TO MAKE SURE OUR VISION DRIVES BOLD SUCCESS
Dan Meyers
Enterprise leader
As a leader, I create a clear vision, develop strategic plans, and effectively allocate resources to achieve our goals.
Testing of the initial design to gather feedback and confirm our assumptions
Testing with users
Conducted interviews with 13 participants
Tested the existing webpage for navigation, content clarity, and actionability.
Understanding the needs
of different user types
Platform has 3 types of
users: Enterprise admin, Enterprise champion,
and Enterprise leader,
each with different goals
and technical literacyWho are our users?
I WANT TO OPTIMIZE TOOLS, AID SUPPORT AND UPTIME
Steve Smith
Enterprise admin
As an administrator, my goal is to ensure we have the right tools, provide support, and maintain system performance.
I WANT TO ANALYZE, PROTOTYPE AND DEPLOY IDEAS
Amy Stone
Enterprise champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
I WANT TO MAKE SURE OUR VISION DRIVES BOLD SUCCESS
Dan Meyers
Enterprise leader
As a leader, I create a clear vision, develop strategic plans, and effectively allocate resources to achieve our goals.
Testing of the initial design to gather feedback and confirm our assumptions
Testing with users
Conducted interviews with 13 participants
Tested the existing webpage for navigation, content clarity, and actionability.
Understanding the needs
of different user types
Platform has 3 types of
users: Enterprise admin, Enterprise champion,
and Enterprise leader,
each with different goals
and technical literacyWho are our users?
I WANT TO OPTIMIZE TOOLS, AID SUPPORT AND UPTIME
Steve Smith
Enterprise admin
As an administrator, my goal is to ensure we have the right tools, provide support, and maintain system performance.
I WANT TO ANALYZE, PROTOTYPE AND DEPLOY IDEAS
Amy Stone
Enterprise champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
I WANT TO MAKE SURE OUR VISION DRIVES BOLD SUCCESS
Dan Meyers
Enterprise leader
As a leader, I create a clear vision, develop strategic plans, and effectively allocate resources to achieve our goals.
Testing of the initial design to gather feedback and confirm our assumptions
Testing with users
Conducted interviews with 13 participants
Tested the existing webpage for navigation, content clarity, and actionability.
Understanding the needs
of different user types
Platform has 3 types of
users: Enterprise admin, Enterprise champion,
and Enterprise leader,
each with different goals
and technical literacyWho are our users?
I WANT TO OPTIMIZE TOOLS, AID SUPPORT AND UPTIME
Steve Smith
Enterprise admin
As an administrator, my goal is to ensure we have the right tools, provide support, and maintain system performance.
I WANT TO ANALYZE, PROTOTYPE AND DEPLOY IDEAS
Amy Stone
Enterprise champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
I WANT TO MAKE SURE OUR VISION DRIVES BOLD SUCCESS
Dan Meyers
Enterprise leader
As a leader, I create a clear vision, develop strategic plans, and effectively allocate resources to achieve our goals.
Data-Driven Decision Making:
I utilized quantitative analytics, such as heatmaps, click and bounce rates, and qualitative insights from user interviews and usability testing, to inform my design decisions.
Designing for Complex User Journeys:
Collaborating with content design, I structured the content and navigation to meet Enterprise Admins, Champions, and Leaders' distinct goals while keeping the experience straightforward.
Designing for Complex User Journeys:
Collaborating with content design, I structured the content and navigation to meet Enterprise Admins, Champions, and Leaders' distinct goals while keeping the experience straightforward.
End-to-End Product Design Process:
Research & Discovery: User interviews, data analysis, assumption mapping.
Wireframing & Prototyping: Creating low- and high-fidelity prototypes.
Design Reviews: Iterated on multiple design variations based on team and stakeholder feedback.
Collaboration: Working closely with product managers, engineers, and stakeholders to balance usability, feasibility, and business impact.
End-to-End Product Design Process:
Research & Discovery: User interviews, data analysis, assumption mapping.
Wireframing & Prototyping: Creating low- and high-fidelity prototypes.
Design Reviews: Iterated on multiple design variations based on team and stakeholder feedback.
Collaboration: Working closely with product managers, engineers, and stakeholders to balance usability, feasibility, and business impact.
Design Process
Testing of the initial design to gather feedback and confirm our assumptions
Testing with users
Conducted interviews with 13 participants
Tested the existing webpage for navigation, content clarity, and actionability.
Understanding the needs
of different user types
Platform has 3 types of
users: Enterprise admin, Enterprise champion,
and Enterprise leader,
each with different goals
and technical literacyWho are our users?
I WANT TO OPTIMIZE TOOLS, AID SUPPORT AND UPTIME
Steve Smith
Enterprise admin
As an administrator, my goal is to ensure we have the right tools, provide support, and maintain system performance.
I WANT TO ANALYZE, PROTOTYPE AND DEPLOY IDEAS
Amy Stone
Enterprise champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
I WANT TO MAKE SURE OUR VISION DRIVES BOLD SUCCESS
Dan Meyers
Enterprise leader
As a leader, I create a clear vision, develop strategic plans, and effectively allocate resources to achieve our goals.
Testing of the initial design to gather feedback and confirm our assumptions
Testing with users
Conducted interviews with 13 participants
Tested the existing webpage for navigation, content clarity, and actionability.
Understanding the needs
of different user types
Platform has 3 types of
users: Enterprise admin, Enterprise champion,
and Enterprise leader,
each with different goals
and technical literacyWho are our users?
I WANT TO OPTIMIZE TOOLS, AID SUPPORT AND UPTIME
Steve Smith
Enterprise admin
As an administrator, my goal is to ensure we have the right tools, provide support, and maintain system performance.
I WANT TO ANALYZE, PROTOTYPE AND DEPLOY IDEAS
Amy Stone
Enterprise champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
I WANT TO MAKE SURE OUR VISION DRIVES BOLD SUCCESS
Dan Meyers
Enterprise leader
As a leader, I create a clear vision, develop strategic plans, and effectively allocate resources to achieve our goals.
Testing of the initial design to gather feedback and confirm our assumptions
Testing with users
Conducted interviews with 13 participants
Tested the existing webpage for navigation, content clarity, and actionability.
Understanding the needs
of different user types
Platform has 3 types of
users: Enterprise admin, Enterprise champion,
and Enterprise leader,
each with different goals
and technical literacyWho are our users?
I WANT TO OPTIMIZE TOOLS, AID SUPPORT AND UPTIME
Steve Smith
Enterprise admin
As an administrator, my goal is to ensure we have the right tools, provide support, and maintain system performance.
I WANT TO ANALYZE, PROTOTYPE AND DEPLOY IDEAS
Amy Stone
Enterprise champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
I WANT TO MAKE SURE OUR VISION DRIVES BOLD SUCCESS
Dan Meyers
Enterprise leader
As a leader, I create a clear vision, develop strategic plans, and effectively allocate resources to achieve our goals.
Testing of the initial design to gather feedback and confirm our assumptions
Testing with users
Conducted interviews with 13 participants
Tested the existing webpage for navigation, content clarity, and actionability.
Understanding the needs
of different user types
Platform has 3 types of
users: Enterprise admin, Enterprise champion,
and Enterprise leader,
each with different goals
and technical literacyWho are our users?
I WANT TO OPTIMIZE TOOLS, AID SUPPORT AND UPTIME
Steve Smith
Enterprise admin
As an administrator, my goal is to ensure we have the right tools, provide support, and maintain system performance.
I WANT TO ANALYZE, PROTOTYPE AND DEPLOY IDEAS
Amy Stone
Enterprise champion
As an Enterprise Champion, I analyze, prototype, collaborate, test, and deploy solutions with engineers, designers, and stakeholders.
I WANT TO MAKE SURE OUR VISION DRIVES BOLD SUCCESS
Dan Meyers
Enterprise leader
As a leader, I create a clear vision, develop strategic plans, and effectively allocate resources to achieve our goals.
Data-Driven Decision Making:
I utilized quantitative analytics, such as heatmaps, click and bounce rates, and qualitative insights from user interviews and usability testing, to inform my design decisions.
Designing for Complex User Journeys:
Collaborating with content design, I structured the content and navigation to meet Enterprise Admins, Champions, and Leaders' distinct goals while keeping the experience straightforward.
End-to-End Product Design Process:
Research & Discovery: User interviews, data analysis, assumption mapping.
Wireframing & Prototyping: Creating low- and high-fidelity prototypes.
Design Reviews: Iterated on multiple design variations based on team and stakeholder feedback.
Collaboration: Working closely with product managers, engineers, and stakeholders to balance usability, feasibility, and business impact.
I used a user-centered, data-driven design process to better understand the needs of users.
Quantitative Analysis:
Heatmaps, scroll depth, click rates, and bounce rates were analyzed to identify user behavior patterns.
Assumption Mapping Workshop:
Collaborated with PM & stakeholders to align on goals and prioritize research questions.
User Interviews and Usability Testing:
Conducted interviews with 13 participants across three personas: Enterprise Admins, Champions, and Leaders.
Tested the existing webpage for navigation, content clarity, and actionability.
Key Findings:
Users needed more clarity about the platform’s purpose and value.
Industry-specific content and social proof were missing.
Navigation was unintuitive, and critical CTAs were buried or unclear.
I used a user-centered, data-driven design process to better understand the needs of users.
Quantitative Analysis:
Heatmaps, scroll depth, click rates, and bounce rates were analyzed to identify user behavior patterns.
Assumption Mapping Workshop:
Collaborated with PM & stakeholders to align on goals and prioritize research questions.
User Interviews and Usability Testing:
Conducted interviews with 13 participants across three personas: Enterprise Admins, Champions, and Leaders.
Tested the existing webpage for navigation, content clarity, and actionability.
Key Findings:
Users needed more clarity about the platform’s purpose and value.
Industry-specific content and social proof were missing.
Navigation was unintuitive, and critical CTAs were buried or unclear.
Content Mapping
Share-out low fidelity
Share-out Mid/high fidelity
Final Design
Content Mapping
Share-out low fidelity
Share-out Mid/high fidelity
Final Design
Content Mapping
Share-out low fidelity
Share-out Mid/high fidelity
Final Design
Content Mapping
Share-out low fidelity
Share-out Mid/high fidelity
Final Design
Final Design
Overview:
The Platform Webpage Redesign for Atlassian.com was a data-driven, user-centered redesign focused on improving engagement, reducing bounce rates, and driving conversions for enterprise customers. By simplifying navigation, clarifying the platform's value, and refining calls to action, I significantly enhanced the user experience.
Final Design
Overview:
The Platform Webpage Redesign for Atlassian.com was a data-driven, user-centered redesign focused on improving engagement, reducing bounce rates, and driving conversions for enterprise customers. By simplifying navigation, clarifying the platform's value, and refining calls to action, I significantly enhanced the user experience.
Final Design
Communicating Platform Value & CTA Optimization (Before → After)
Problem:
Users didn’t understand what the platform was or who it was for due to vague messaging and heavy reliance on marketing jargon.
Existing visuals lacked clear connections to platform benefits.
Users were unsure what action to take next due to hidden or unclear CTAs.
Sales-related actions were buried at the bottom of the page, leading to low conversion rates.
Solution:
✅ Added in-product visuals and interactive elements to demonstrate value.
✅ Collaborated with creative and designed an interactive platform diagram to break down features clearly.
✅ Added primary CTAs ("Contact Sales") to both the top and bottom of key pages.
✅ Replaced hyperlinked CTAs with visually distinct buttons for better visibility.
✅ Improved CTA placement based on heatmap analysis of user interactions.🎯 Impact: The revised page doubled the enterprise response rate to 80%.
🎯 Impact: Increased conversions and influenced $662K in sales pipeline.
Before
After
Social Proof & Trust Signal (Before → After)
Problem:
The previous design lacked credibility-boosting elements like customer testimonials or enterprise case studies.
Users wanted industry-specific proof before making purchasing decisions.
Solution:
✅ Added logos of reputable brands to highlight customer trust.
✅ Designed a carousel for case studies, expanding social proof without overwhelming the page.
✅ Featured direct quotes from enterprise customers to reinforce the platform’s impact.🎯 Impact: Increased engagement and built trust, contributing to higher enterprise conversions.
Before
After
Navigation & Information Architecture (Before → After)
Problem:
Users struggled to find relevant content due to unclear navigation and disorganized page structure.
Key information was buried, leading to high drop-off rates (80% bounce rate).
Solution:
✅ Introduced a structured content hierarchy based on user personas.
✅ Cross-linked related pages to create a seamless journey across the enterprise experience.
✅ Differentiated the primary hub page from pillar pages for clarity.🎯 Impact: Streamlined navigation resulted in a 40% reduction in bounce rate.
Before
After
Communicating Platform Value & CTA Optimization (Before → After)
Problem:
Users didn’t understand what the platform was or who it was for due to vague messaging and heavy reliance on marketing jargon.
Existing visuals lacked clear connections to platform benefits.
Users were unsure what action to take next due to hidden or unclear CTAs.
Sales-related actions were buried at the bottom of the page, leading to low conversion rates.
Solution:
✅ Added in-product visuals and interactive elements to demonstrate value.
✅ Collaborated with creative and designed an interactive platform diagram to break down features clearly.
✅ Added primary CTAs ("Contact Sales") to both the top and bottom of key pages.
✅ Replaced hyperlinked CTAs with visually distinct buttons for better visibility.
✅ Improved CTA placement based on heatmap analysis of user interactions.🎯 Impact: The revised page doubled the enterprise response rate to 80%.
🎯 Impact: Increased conversions and influenced $662K in sales pipeline.Before
After
Social Proof & Trust Signal (Before → After)
Problem:
The previous design lacked credibility-boosting elements like customer testimonials or enterprise case studies.
Users wanted industry-specific proof before making purchasing decisions.
Solution:
✅ Added logos of reputable brands to highlight customer trust.
✅ Designed a carousel for case studies, expanding social proof without overwhelming the page.
✅ Featured direct quotes from enterprise customers to reinforce the platform’s impact.🎯 Impact: Increased engagement and built trust, contributing to higher enterprise conversions.
Before
After
Navigation & Information Architecture (Before → After)
Problem:
Users struggled to find relevant content due to unclear navigation and disorganized page structure.
Key information was buried, leading to high drop-off rates (80% bounce rate).
Solution:
✅ Introduced a structured content hierarchy based on user personas.
✅ Cross-linked related pages to create a seamless journey across the enterprise experience.
✅ Differentiated the primary hub page from pillar pages for clarity.🎯 Impact: Streamlined navigation resulted in a 40% reduction in bounce rate.
Before
After
Communicating Platform Value & CTA Optimization (Before → After)
Problem:
Users didn’t understand what the platform was or who it was for due to vague messaging and heavy reliance on marketing jargon.
Existing visuals lacked clear connections to platform benefits.
Users were unsure what action to take next due to hidden or unclear CTAs.
Sales-related actions were buried at the bottom of the page, leading to low conversion rates.
Solution:
✅ Added in-product visuals and interactive elements to demonstrate value.
✅ Collaborated with creative and designed an interactive platform diagram to break down features clearly.
✅ Added primary CTAs ("Contact Sales") to both the top and bottom of key pages.
✅ Replaced hyperlinked CTAs with visually distinct buttons for better visibility.
✅ Improved CTA placement based on heatmap analysis of user interactions.🎯 Impact: The revised page doubled the enterprise response rate to 80%.
🎯 Impact: Increased conversions and influenced $662K in sales pipeline.Before
After
Social Proof & Trust Signal (Before → After)
Problem:
The previous design lacked credibility-boosting elements like customer testimonials or enterprise case studies.
Users wanted industry-specific proof before making purchasing decisions.
Solution:
✅ Added logos of reputable brands to highlight customer trust.
✅ Designed a carousel for case studies, expanding social proof without overwhelming the page.
✅ Featured direct quotes from enterprise customers to reinforce the platform’s impact.🎯 Impact: Increased engagement and built trust, contributing to higher enterprise conversions.
Before
After
Navigation & Information Architecture (Before → After)
Problem:
Users struggled to find relevant content due to unclear navigation and disorganized page structure.
Key information was buried, leading to high drop-off rates (80% bounce rate).
Solution:
✅ Introduced a structured content hierarchy based on user personas.
✅ Cross-linked related pages to create a seamless journey across the enterprise experience.
✅ Differentiated the primary hub page from pillar pages for clarity.🎯 Impact: Streamlined navigation resulted in a 40% reduction in bounce rate.
Before
After
Communicating Platform Value & CTA Optimization (Before → After)
Problem:
Users didn’t understand what the platform was or who it was for due to vague messaging and heavy reliance on marketing jargon.
Existing visuals lacked clear connections to platform benefits.
Users were unsure what action to take next due to hidden or unclear CTAs.
Sales-related actions were buried at the bottom of the page, leading to low conversion rates.
Solution:
✅ Added in-product visuals and interactive elements to demonstrate value.
✅ Collaborated with creative and designed an interactive platform diagram to break down features clearly.
✅ Added primary CTAs ("Contact Sales") to both the top and bottom of key pages.
✅ Replaced hyperlinked CTAs with visually distinct buttons for better visibility.
✅ Improved CTA placement based on heatmap analysis of user interactions.🎯 Impact: The revised page doubled the enterprise response rate to 80%.
🎯 Impact: Increased conversions and influenced $662K in sales pipeline.Before
After
Social Proof & Trust Signal (Before → After)
Problem:
The previous design lacked credibility-boosting elements like customer testimonials or enterprise case studies.
Users wanted industry-specific proof before making purchasing decisions.
Solution:
✅ Added logos of reputable brands to highlight customer trust.
✅ Designed a carousel for case studies, expanding social proof without overwhelming the page.
✅ Featured direct quotes from enterprise customers to reinforce the platform’s impact.🎯 Impact: Increased engagement and built trust, contributing to higher enterprise conversions.
Before
After
Navigation & Information Architecture (Before → After)
Problem:
Users struggled to find relevant content due to unclear navigation and disorganized page structure.
Key information was buried, leading to high drop-off rates (80% bounce rate).
Solution:
✅ Introduced a structured content hierarchy based on user personas.
✅ Cross-linked related pages to create a seamless journey across the enterprise experience.
✅ Differentiated the primary hub page from pillar pages for clarity.🎯 Impact: Streamlined navigation resulted in a 40% reduction in bounce rate.
Before
After
Impact
Key Metrics
The redesign delivered measurable success:
$662K in sales pipeline influence.
80% enterprise customer response rate,
doubling the 45% goal.Reduced bounce rate by 40% from from 80% to 40%.
Impact
Key Metrics
The redesign delivered measurable success:
$662K in sales pipeline influence.
80% enterprise customer response rate,
doubling the 45% goal.Reduced bounce rate by 40% from from 80% to 40%.
Final Design
Overview:
The Platform Webpage Redesign for Atlassian.com was a data-driven, user-centered redesign focused on improving engagement, reducing bounce rates, and driving conversions for enterprise customers. By simplifying navigation, clarifying the platform's value, and refining calls to action, I significantly enhanced the user experience.
Define clear actions
Simplified user navigation with well-placed CTAs, featuring “Contact Sales” at both the top and bottom for maximum visibility.
Show platform value
Incorporated interactive visuals within pillar-based containers, creating a clear and engaging space for video content.
Modular, Scalable Design
Designed scalable interactive elements, allowing future updates without an entire page overhaul.
Show platform value
Refreshed the original diagram by adding interactive elements, new creative details, and descriptive copy.
Show platform value
Enhanced SEO by adding descriptive copy to each element, improving user comprehension.
Show platform value
Broke down each element to unlock strategic cross-linking possibilities.
Define clear actions
Simplified user navigation with well-placed CTAs, featuring “Contact Sales” at both the top and bottom for maximum visibility.
Show platform value
Incorporated interactive visuals within pillar-based containers, creating a clear and engaging space for video content.
Modular, Scalable Design
Designed scalable interactive elements, allowing future updates without an entire page overhaul.
Show platform value
Refreshed the original diagram by adding interactive elements, new creative details, and descriptive copy.
Show platform value
Enhanced SEO by adding descriptive copy to each element, improving user comprehension.
Show platform value
Broke down each element to unlock strategic cross-linking possibilities.
Define clear actions
Simplified user navigation with well-placed CTAs, featuring “Contact Sales” at both the top and bottom for maximum visibility.
Show platform value
Incorporated interactive visuals within pillar-based containers, creating a clear and engaging space for video content.
Modular, Scalable Design
Designed scalable interactive elements, allowing future updates without an entire page overhaul.
Show platform value
Refreshed the original diagram by adding interactive elements, new creative details, and descriptive copy.
Show platform value
Enhanced SEO by adding descriptive copy to each element, improving user comprehension.
Show platform value
Broke down each element to unlock strategic cross-linking possibilities.
Define clear actions
Simplified user navigation with well-placed CTAs, featuring “Contact Sales” at both the top and bottom for maximum visibility.
Show platform value
Incorporated interactive visuals within pillar-based containers, creating a clear and engaging space for video content.
Modular, Scalable Design
Designed scalable interactive elements, allowing future updates without an entire page overhaul.
Show platform value
Refreshed the original diagram by adding interactive elements, new creative details, and descriptive copy.
Show platform value
Enhanced SEO by adding descriptive copy to each element, improving user comprehension.
Show platform value
Broke down each element to unlock strategic cross-linking possibilities.
More Works More Works
More Works More Works
Jira Software
Interactive Demo
2023
2023
Jira Software
Interactive Demo
2023
2023
Jira Software
Interactive Demo
2023
2023
Jira Software
Interactive Demo
2023
2023
Jira Software
Signup Experiment
2024
2024
Jira Software
Signup Experiment
2024
2024
Jira Software
Signup Experiment
2024
2024
Jira Software
Signup Experiment
2024
2024
bildkritik
Go Back To Top
bildkritik
Go Back To Top